Facebook had disclosed its latest effort to fight Russian election interference online. Starting in June, someone buying issue ads will have to provide Facebook with proof of identification and location, as well as details as to who is paying.
Facebook in October 2017 announced it would require more documentation from advertisers seeking to run federal election ads. The new policy extends that requirement to issue ads, including those related to abortion, crime, the environment, foreign policy, guns, immigration, the military, taxes and terrorism. Other topics may be added to the list over time.
Viewers of the issue ads on Facebook will eventually see a label with the disclosures about the identity, location and funder of the ads, as well as a link to other ads from the same funder, according to the company. A Facebook spokesman said the labels aren't yet live so advertisers can get used to the new policy before the changes take effect by June.
In April, Facebook endorsed a bill that would require greater public disclosures for online political advertising, including for issue ads.
Facebook rolls out issue ad rules in new move to combat Russian meddling (Politico)